COCOR

Do Business Here

Why us?

Since our launch, we have been dedicated to offering our clients creative forms of promotion. From looping spots to live transmissions and an interactive multimedia module, we introduced the groundbreaking capability of displaying real-time online content, including social media pages, on our screens. This has resulted in a DOOH+online vehicle that delivers targeted audiences with maximum reach.

In the 16 years since our launch, we have persuaded most brands in Romania to experience the innovation and spectacle of our screens. Today, we proudly showcase an impressive list of clients across various sectors, including:

FMCG: P&G, Unilever, Bergenbier, Heineken, Pepsi, Coca-Cola, Metro, Carrefour, Lidl, Kaufland, Profi, Mega Image, etc.
Banking: Unicredit, Libra Bank, BCR, OTP, Raiffeisen, Garanti, Idea Bank, First Bank, Bank of China.
Beauty: Dior, D&G, Givenchy, Jimmy Choo, Issey Miyake, Shiseido, Vichy, Nivea, Sabon, Sephora, Douglas, Marionnaud.
Music, Theater, and Concert Festivals: Neversea, Untold, Saga Festival, Depeche Mode, Kiss, Robbie Williams, Coldplay, Ed Sheeran, Nostalgia, TNB, Metropolis, Nottara, National Theater Festival.
Live Transmissions for Urban Events: UNITER Awards Gala, Gopo Awards, Viva magazine party, Heineken 125th Anniversary, Samsung Corby launch, Philips, Dacia, Sephora, UEFA 2016, Paris 2024 Olympics, etc.

As the No. 1 in Bucharest according to BRAT, we achieve impressive audience reach that, combined with our innovation and spectacle, meets the most sophisticated requirements and satisfies the most demanding clients.

Audience profile

You may already know that we are the No. 1 in terms of audience metrics, according to BRAT data. To provide concrete details: we have a weekly reach of 19%, 22% reach on the Core Target (ages 18-49), and over 2 million views per week. On average, each ad is viewed approximately 8 times per week, with an average viewing time between 1 and 3.5 minutes.

The audience of Cocor MediaChannel primarily consists of individuals with medium to high incomes and higher education. Our strategic location opposite the Historic Center of the capital, with numerous tourist and entertainment attractions, combined with our placement on one of the busiest boulevards in the city, ensures an impressive flow of potential viewers for the campaigns we run.

Here are some key audience indicators by segment:

Audience profile - age

14-19 Years (8%)

20-24 Years (14%)

25-29 Years (14%)

30-34 Years (10%)

35-39 Years (13%)

40-44 Years (7%)i

45-49 Years (7%)

50-54 Years (8%)

55-59 Years (8%)

60-64 Years (6%)

65-69 Years (4%)

70-74 Years (3%)

Audience profile - personal income Ron

No income (11%)

1-150 Ron (2%)

151-300 Ron (0%)

301-500 Ron (1%)

501-700 Ron (1%)

701-900 Ron (1%)

901-1200 Ron (4%)

1204-1500 Ron (7%)

1500-2000 Ron (17%)

Over 2001 Ron (56%)

Audience profile - education

Primary (12.9%)

Highschool (31.4%)

University (55.7%)

Audience profile - occupation

Entrepreneur (5%)

Manager (30%)

Employee (39%)

Temp. not working (14%)

Unemployed (14%)

Rate Card-Price list

*Price excluding VAT
*Customised offers are not included in these prices

Level 1

Cost for all 5 screens
15.000 Euro/month

Cost for 1 screen
3.500 Euro/month

Specifications
3m x 5m = 15 sqm per screen (192×288 px)

Level 2

HD marquee plus 16:9 LED

Cost for the whole site (A+B screens)
30.000 Euro/month
11m x 25m = 275 sqm (512×1024 px)

HD marquee area
13,16m x 6m = 79 sqm (512×288 px) 16:9 LED area

Level 3

Full spectacular LED (all 13 screens)

Cost for the whole site
40.000 Euro/month
565 sqm, all display surfaces

Discount and sales

The rates for Cocor MediaChannel are calculated in euros, and discounts vary depending on the budgets allocated for campaigns:

Volume step (Euro)	Sales
50.000 - 100.000	30%
100.000 - 150.000	40%
150.000 - 250.000	50%
250.000 - 300.000	60%

*Cocor MediaChannel promotional packages can include broadcasts, PR coverage, live broadcasts and interactive multimedia packages (online+TV+outdoor).
*The percentage discount will be negotiated for each agency at the end of the year and in the case of annual deals, the offer will be applied at the beginning of each year.

High frequency spotlight display

Seconds	Minutes	Spotlights/Hour	Spotlights/Day (16 hours)	Spotlights/Week (7 days)	Spotlights/Month (30 days)	Total broadcast duration
5-9	3	20	340	2380	10200	96000
10-19	6	10	170	1190	5100	96000
20-30	12	5	85	595	2550	48000

Buying Terms

To secure exclusivity for a specific product category, an additional fee of 50% of the total cost of spots will apply, but this will not exceed a period of 3 months per year.
Prime Time displays or other specific placements will incur an additional charge of 30% or 20% of the total broadcast cost, respectively.
For spots featuring other brands, an additional co-branding fee of 25% of the total cost of spots will apply.
Multimedia projects (DOOH + online + live TV) are available only upon request.
The payment term is 45 days.
For campaigns lasting multiple consecutive months, billing will occur at the end of each month.
For late payments, a penalty of 0.2%/day will be applied.
For advance payments, an additional discount or additional broadcasts will be offered, depending on the negotiated. terms.

Creative Media – DOOH (Digital Out of Home)

DOOH stands for “Digital Out of Home” and represents a marketing channel where advertising campaigns (commercial spots, promotions, corporate announcements, personal ads, etc.) are dynamically and digitally displayed in public outdoor spaces.

Using LED screens of various sizes, both static and dynamic advertisements, including video and animation, can be shown. Digital screens can display multiple ads in a loop, which minimizes physical space and allows for more ads to be shown. This advantage optimizes revenue for those choosing this option to promote their products or services.

In major cities, DOOH is a modern and innovative way to promote products and services, contributing to a sophisticated urban feel and attracting brands from all categories. Furthermore, Cocor screens have advanced to a new level by connecting to the virtual environment, transforming campaigns into interactive vehicles where consumers can engage with brands in real-time. For instance, the largest of our screens, Screen B, can connect in real-time to any online page—from Facebook and Instagram to other specific websites—through streaming services. This creative approach has allowed us to execute many successful ATL+BTL projects over the past 16 years.

In addition to our BRAT membership, Cocor MediaChannel is the only DOOH provider in Romania that offers continuous activity monitoring through its webcam, which can be accessed on the homepage at www.cocormediachannel.ro/live.

Play Video

Technical Specifications

Video files and static images sent for campaigns on the Cocor media facade must meet certain technical requirements for format and size to run on the LED screens.

Video clips

The final video files must be sent in .avi format, uncompressed, and meet the resolutions of the 3 types of LED display:

288 pixels x 512 pixels for screen A
512 pixels x 1024 pixels for screen B
192 pixels x 288 pixels for screens C

They must be suitable for viewing in both portrait and landscape format, as seen in the video placement examples.

Other necessary characteristics for video files are related to the number of frames per second (FPS), which must be 29.97 or 30 FPS. The video standard used can be NTSC or SECAM, but not PAL.

Static images

In the case of images, they must be sent at the appropriate resolutions for the 3 types of screens used by the Cocor media facade. The format must be JPEG, with a pixel density per inch of at least 72 DPI, for the best possible image clarity.