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COCOR

Do Business Here

Why us?

Since our launch, we have been dedicated to offering our clients creative forms of promotion. From looping spots to live transmissions and an interactive multimedia module, we introduced the groundbreaking capability of displaying real-time online content, including social media pages, on our screens. This has resulted in a DOOH+online vehicle that delivers targeted audiences with maximum reach.

  • Commercial Spots: Promotional clips integrated into playlists that are broadcast at varying frequencies.
  • Live Transmissions: Real-time broadcasts of corporate or sporting events.
  • Interactive Multimedia Module: A customizable online + live + DOOH platform that can be tailored with unique BTL and ATL elements.

In the 16 years since our launch, we have persuaded most brands in Romania to experience the innovation and spectacle of our screens. Today, we proudly showcase an impressive list of clients across various sectors, including:

  • FMCG: P&G, Unilever, Bergenbier, Heineken, Pepsi, Coca-Cola, Metro, Carrefour, Lidl, Kaufland, Profi, Mega Image, etc.
  • Banking: Unicredit, Libra Bank, BCR, OTP, Raiffeisen, Garanti, Idea Bank, First Bank, Bank of China.
  • Beauty: Dior, D&G, Givenchy, Jimmy Choo, Issey Miyake, Shiseido, Vichy, Nivea, Sabon, Sephora, Douglas, Marionnaud.
  • Music, Theater, and Concert Festivals: Neversea, Untold, Saga Festival, Depeche Mode, Kiss, Robbie Williams, Coldplay, Ed Sheeran, Nostalgia, TNB, Metropolis, Nottara, National Theater Festival.
  • Live Transmissions for Urban Events: UNITER Awards Gala, Gopo Awards, Viva magazine party, Heineken 125th Anniversary, Samsung Corby launch, Philips, Dacia, Sephora, UEFA 2016, Paris 2024 Olympics, etc.

As the No. 1 in Bucharest according to BRAT, we achieve impressive audience reach that, combined with our innovation and spectacle, meets the most sophisticated requirements and satisfies the most demanding clients.

Audience profile

You may already know that we are the No. 1 in terms of audience metrics, according to BRAT data. To provide concrete details: we have a weekly reach of 19%, 22% reach on the Core Target (ages 18-49), and over 2 million views per week. On average, each ad is viewed approximately 8 times per week, with an average viewing time between 1 and 3.5 minutes.

The audience of Cocor MediaChannel primarily consists of individuals with medium to high incomes and higher education. Our strategic location opposite the Historic Center of the capital, with numerous tourist and entertainment attractions, combined with our placement on one of the busiest boulevards in the city, ensures an impressive flow of potential viewers for the campaigns we run.

Here are some key audience indicators by segment:

Audience profile - age

14-19 Years (8%)

20-24 Years (14%)

25-29 Years (14%)

30-34 Years (10%)

35-39 Years (13%)

40-44 Years (7%)i

45-49 Years (7%)

50-54 Years (8%)

55-59 Years (8%)

60-64 Years (6%)

65-69 Years (4%)

70-74 Years (3%)

Audience profile - personal income Ron

No income (11%)

1-150 Ron (2%)

151-300 Ron (0%)

301-500 Ron (1%)

501-700 Ron (1%)

701-900 Ron (1%)

901-1200 Ron (4%)

1204-1500 Ron (7%)

1500-2000 Ron (17%)

Over 2001 Ron (56%)

Audience profile - education

Primary (12.9%)

Highschool (31.4%)

University (55.7%)

Audience profile - occupation

Entrepreneur (5%)

Manager (30%)

Employee (39%)

Temp. not working (14%)

Unemployed (14%)

Rate Card-Price list

*Price excluding VAT
*Customised offers are not included in these prices

Level 1

Cost for all 5 screens
15.000 Euro/month

Cost for 1 screen
3.500 Euro/month

Specifications
3m x 5m = 15 sqm per screen (192×288 px)

Level 2

HD marquee plus 16:9 LED

Cost for the whole site (A+B screens)
30.000 Euro/month
11m x 25m = 275 sqm (512×1024 px)

HD marquee area
13,16m x 6m = 79 sqm (512×288 px) 16:9 LED area

Level 3

Full spectacular LED (all 13 screens)

Cost for the whole site
40.000 Euro/month
565 sqm, all display surfaces

Discount and sales

The rates for Cocor MediaChannel are calculated in euros, and discounts vary depending on the budgets allocated for campaigns:
Volume step (Euro) Sales
50.000 - 100.000
30%
100.000 - 150.000
40%
150.000 - 250.000
50%
250.000 - 300.000
60%

*Cocor MediaChannel promotional packages can include broadcasts, PR coverage, live broadcasts and interactive multimedia packages (online+TV+outdoor).
*The percentage discount will be negotiated for each agency at the end of the year and in the case of annual deals, the offer will be applied at the beginning of each year.

High frequency spotlight display

Seconds Minutes Spotlights/Hour Spotlights/Day (16 hours) Spotlights/Week (7 days) Spotlights/Month (30 days) Total broadcast duration
5-9
3
20
340
2380
10200
96000
10-19
6
10
170
1190
5100
96000
20-30
12
5
85
595
2550
48000

Buying Terms

  • To secure exclusivity for a specific product category, an additional fee of 50% of the total cost of spots will apply, but this will not exceed a period of 3 months per year.
  • Prime Time displays or other specific placements will incur an additional charge of 30% or 20% of the total broadcast cost, respectively.
  • For spots featuring other brands, an additional co-branding fee of 25% of the total cost of spots will apply.
  • Multimedia projects (DOOH + online + live TV) are available only upon request.
  • The payment term is 45 days.
  • For campaigns lasting multiple consecutive months, billing will occur at the end of each month.
  • For late payments, a penalty of 0.2%/day will be applied.
  • For advance payments, an additional discount or additional broadcasts will be offered, depending on the negotiated. terms.

Creative Media – DOOH (Digital Out of Home)

DOOH stands for “Digital Out of Home” and represents a marketing channel where advertising campaigns (commercial spots, promotions, corporate announcements, personal ads, etc.) are dynamically and digitally displayed in public outdoor spaces.

Using LED screens of various sizes, both static and dynamic advertisements, including video and animation, can be shown. Digital screens can display multiple ads in a loop, which minimizes physical space and allows for more ads to be shown. This advantage optimizes revenue for those choosing this option to promote their products or services.

In major cities, DOOH is a modern and innovative way to promote products and services, contributing to a sophisticated urban feel and attracting brands from all categories. Furthermore, Cocor screens have advanced to a new level by connecting to the virtual environment, transforming campaigns into interactive vehicles where consumers can engage with brands in real-time. For instance, the largest of our screens, Screen B, can connect in real-time to any online page—from Facebook and Instagram to other specific websites—through streaming services. This creative approach has allowed us to execute many successful ATL+BTL projects over the past 16 years.

In addition to our BRAT membership, Cocor MediaChannel is the only DOOH provider in Romania that offers continuous activity monitoring through its webcam, which can be accessed on the homepage at www.cocormediachannel.ro/live.

Play Video
Play Video
Play Video

Technical Specifications

Video files and static images submitted for campaigns on the Cocor media façade must meet specific technical format and size requirements in order to be displayed correctly on the LED screens.

Video Clips

Final video files must be submitted in .MP4 format using either HEVC (H.265) or H.264, with 30 FPS and square pixels.

They must match the resolutions specified for the three types of LED displays:

  • 1728 x 1008 pixels for screen A

  • 1728 x 3456 pixels for screen B

  • 480 x 720 pixels for C screens

The videos should be suitable for both portrait and landscape viewing, as shown in the placement examples.

The 12 LED screens are equipped with advanced 3D video playback capabilities, delivering an immersive and dynamic visual experience. The technology enables the display of three-dimensional images with realistic depth, vivid colors, and a high level of detail. Thanks to precise synchronization between the screens, the 3D content is rendered smoothly and cohesively, creating a strong and engaging visual impact for the audience.

Static Images

Static images must also be submitted at the correct resolutions for the three types of screens used on the Cocor media façade. The required format is JPEG, with a minimum pixel density of 72 DPI to ensure the best possible image clarity.

Dimensions in meters
  • 11.52 x 6.72 m for screen A
  • 11.52 x 23.04 m for screen B
  • 3.2 x 4.8 m for C screens
 

COCOR

Media Channel

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