COCOR

Multimedia Projects

The Right platform for the Right message

The goal pursued by any client running a campaign is for the message conveyed to be creative, credible, and reach the desired consumer as efficiently and quickly as possible. Online is the medium where everything is transmitted instantly, so for multimedia projects, we used an approach where, besides the LED OOH panels, we also connect to the virtual environment for increased impact.

The largest screen, B (portrait), can connect in real-time to any online page, from Facebook and Instagram to other specific websites, through the streaming service. This creative approach has allowed us to successfully complete many ATL + BTL projects over the past 16 years.

Links

Renowned brands such as Heineken, Apa Nova, Sephora, Nivea, Coca-Cola, or KFC have chosen to communicate alongside Cocor MediaChannel from anniversaries or special events to tennis matches or sponsorships of the World Cup.

We have thus broadcast successful video spots, such as:

Heineken

Apa Nova

KFC

Radio Zu

BCR Tenis

VIVA party

Most loyal customer: Coca-Cola

The Coca-Cola brand has been using the Cocor media facade since 2014 to promote the most important campaigns, and we are proud of this exemplary collaboration, marked by remarkable results!

Together with them, we have broadcast successful videos such as:

Euro 2016

"Say it with a Coke" - 2014

Latest project - @catchthecoke 2024

Recognized internationally for the original campaigns broadcasted on the market, the Coca-Cola brand launched the “Catch the Coke” campaign this spring, exclusively on the Cocor multi-facade.

The purpose of this campaign, run in Romania, as well as in other countries such as France or Spain, was to retain existing customers and attract the Gen-Z audience.

The concept was created by the Ogilvy France agency to be entered into the Cannes Lions Awards.

To provide more visibility for the campaign, Coca-Cola requested an exclusive day – April 9 – on the Cocor MediaChannel facade. Additionally, we offered our partners a BTL activation space, an option we provide to all clients.

Influencers present at the event encouraged passersby to catch the Coca-Cola bottle displayed on the Cocor media facade in real time, and passersby who transited the area in front of our screens were delighted with this project, many of them participating in the “catch the coke” challenge.

And here we used the spectacular element that individualizes our campaigns – drone footage. Day and night images, in 4K quality, showed the “crystal clear” impact and success of the #CatchTheCoke campaign.

Passers-by who passed through the area in front of our screens were delighted with this project and participated with interest.